GTM Operator & Strategist | GTM Advisor

Use this skill when you're looking at one page and don't know its SEO status, and you want the two or three quick wins worth doing now — each traced to the mechanism behind it, not a hunch. Point it at a single page; it returns a short, ranked list of instant-win actions, and for every action it names the Google patent or leaked Search API field that explains why it works, so you can verify the claim yourself and defend it in a client or sales call. Reach for it when you'd say "what are the quick wins here", "audit this page", "why would this rank", "prove this isn't guesswork", "what does Google actually reward", or "back that with a patent". Not for broad multi-page/site audits or directionless SEO recommendations.

Use when you have a company's website and need a shortlist of intent signals worth running for them: "which buying signals fit this business," "turn this URL into a signal plan." Given a website, it returns 3-5 detectable intent signals, each tied to a concrete why-now, with where to detect it and who to target. Not for broad signal menus without a company website.

Use this skill when you need an on-demand health check of a trial or customer account before a renewal conversation, when adoption looks shaky, or when a champion goes quiet. It audits use-case fit, lead scoring, alerting, messaging, and user adoption from real data, then produces an evidence-only report with concrete interventions. Do not use for a general account plan or a pipeline-wide audit.

Connections

CRM: SalesforceCRM: HubSpotMeeting notes: GongMeeting notes: tl;dv

Use this skill when you need to find which target-account contacts in the CRM have changed jobs and act on it: a quarterly database refresh, a "did anyone move?" sweep, a churn-risk or new-champion check, or a job-change signal firing on a known contact. It reads each contact's current role from their work history, compares it to what the CRM believes, and routes the movers. It does not cover general contact enrichment without a job-change comparison.

Connections

CRM: SalesforceCRM: HubSpot

Use when evaluating or improving B2B Meta lead forms, choosing form type, tuning friction, requiring work email, adding qualification questions, writing confirmation messages, or deciding between Meta lead forms and landing pages.

Use when planning, structuring, launching, or optimizing LinkedIn account-based advertising at 1:1, 1:few, or 1:many scale, including company versus contact list choice, reach checks, segmentation, personalized creative, frequency control, engagement-based sales triggers, remarketing, exclusions, orchestration, and multi-account audience sharing.

Connections

CRM: SalesforceCRM: HubSpotLinkedin: LinkedIn

Use when mapping the buying committee inside ABM target accounts, especially from closed-won deal evidence, and translating personas into jobs-to-be-done, pain points, messaging, LinkedIn targeting, BDR outreach priorities, campaign naming, asset planning, and measurement.

Connections

CRM: SalesforceCRM: HubSpot