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Every skill on this page is a play that Craig Neethling actually runs, packaged so your team can run it too.
Founder of Fulcrum RevOps - fractional Revenue Operations for SMBs. I build the CRM infrastructure, documented processes, and AI automations revenue teams actually use. Previously RevOps & Customer Ops Lead at a B2B SaaS TikTok/Meta partner.
Watch the agent do the work, start to finish.
Playing a recorded demo of Fix CRM Hygiene, 6 steps.
Everything below, packaged into one thing you install.
Routes every CRM fix to the person who owns the record. Capped, prioritised by revenue impact, and checked next week.
Audit a HubSpot portal for CRM hygiene problems and route only revenue-impacting fixes to each record owner, capped and prioritised by revenue impact, with opt-in mechanical auto-fixes and week-over-week resolution tracking. Use when someone asks about CRM data quality, dirty data, missing fields, lifecycle stages, duplicate records, stale deals, unassigned accounts, untrusted reporting, or forecast accuracy. Not for Salesforce audits, generic reporting, or uncapped data dumps.
Turns a closed-won deal into the brief your CSM needs, including what the rep promised but never wrote down.
Turn a closed-won HubSpot deal into the onboarding brief the CSM actually needs: contracted and implied commitments, buying committee map, buyer pain and success criteria, handoff risk with reasons, and a concrete 30-day plan. Use when a deal closes, onboarding or kickoff is being prepared, someone asks what was actually sold, or a sales-to-CS handoff needs reconstruction. If run without a deal or account, start by finding the 3 most recently closed-won deals and ask which one to process. HubSpot only. Do not use for Salesforce or other CRMs, generic deal reviews, or post-sale work without a closed-won handoff context.
Every renewal in the next 90 days, tiered by risk, with the play and the outreach already drafted.
Run a weekly or ad hoc 90-day renewal-risk sweep in HubSpot, tier every renewal by engagement, health, adoption, and commercial risk, show the reasons behind every score and tier, sort by ARR at risk, draft the specific play and outreach, and roll up the weighted forecast. Use when asked “which renewals are at risk?”, “run the weekly retention sweep”, “what is at risk for renewal?”, or for churn risk, NRR, retention forecasting, renewal prep, QBR or board retention prep. Do not use for general pipeline hygiene or non-HubSpot CRM workflows.
Everything after closed-won: handoffs that don't leak and renewals that don't surprise you.
Every skill on this page is a play that Craig Neethling actually runs, packaged so your team can run it too.
You can try any skill on your own business before paying for anything. There's no sales call to sit through.
Free skills install right away and paid ones take a quick checkout first. Either way it's yours to run immediately.
Connect your tools once, and the skills will adapt to your company and ICP. Whenever it is enhanced, you get the update.