How to increase website engagement?

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Want your website traffic to generate impressive revenue?

Well, you just have to increase website engagement. Engaged visitors are more likely to explore your site, learn about your offer, and become your customers or loyal followers.

But you know the problem – with short attention spans and endless distractions, it’s difficult to keep people focused on your site. And without engagement, your website gets lost in the noise.

However, there are some ways to make your website engaging and drive more sales. In this blog, we will see 7 actionable strategies to increase website engagement and transform your online presence. But let’s first understand…‍

What is website engagement?

Website engagement means how much your visitors interact with your website. This includes things like consuming your content, leaving comments, sharing your content on social media, clicking links, or shopping.

Here are some indicators of website engagement:

  • Time spent: How long do your visitors stay on your website?
  • Pages per session: How many pages visitors look at in one visit.
  • Bounce rate: How many visitors leave the website after viewing one page.
  • Interactions: Do people comment, share, or watch your videos.
  • Click-through rate: How many people click on your CTA (call to action).

The hard truth is your website traffic means nothing if you can’t engage the visitors. People will land on your site and leave without taking any action. And so, all the effort put into bringing traffic will become a waste.

That’s why website engagement matters so much. The more engaged people are with your website, the more likely they are to visit more pages and take actions you want them to take, like making a purchase or signing up for a newsletter.

High engagement simply means your website is interesting and useful to visitors. Good engagement also means good user experience, which is important because 88% of online consumers are less likely to return to a site after a bad experience.

Now, let’s see how to increase website engagement.‍

7 Practical ways to increase website engagement

1. Write super convincing website copy

Words are the backbone of your website. They are what hook the visitors, inform them about who you are and what you offer, and persuade them to take action.

That’s why you must make sure the website copy is clear, compelling, and focused on your audience. Here’s how you can do that:

  • Study your audience: Find out who they are and what their problems, desires, dreams, and worldviews are.
  • Tell the benefits: Show how your product or service can solve visitors’ problems. Paint a clear picture of the transformation you can bring in them.
  • Show social proof: We get influenced by what others do. So, showcase testimonials, reviews, or case studies of how you helped your customers.
  • Use simple CTAs: What do you want your visitors to do next– learn more, book a meeting, or buy your product? Place 2-3 clear CTAs per landing page.

This will help you talk directly to your audience and increase website sales.

2. Use relevant images

Our brains love visuals! That’s why images on your website are an easy way to grab attention and keep visitors engaged.

Also, our brain processes visuals far faster than text. So, when you use them, you can communicate quickly and illustrate complex concepts easily, helping the visitors to consume your content.

How to use visuals on your website? Well, use high-quality images that support your message and build trust.

You can show product photos, infographics, memes, and customer testimonials. This will help you increase engagement on website and improve conversion rates.

Pro tip: Add descriptive alt text to images. This makes your content accessible to everyone!‍

3. Use an AI sales agent

You might attract visitors with ads and SEO, but most will leave within a minute. An AI sales agent can change that!

An AI sales agent lives on your website and interacts with each of your visitors. It answers visitor questions instantly, helps them find what they’re looking for, and solves their problems.

These conversational interfaces support your customers 24/7, even when your human team is offline. They understand visitors’ needs and provide personalized responses, which is important because 71% of consumers expect personalized interactions from companies.

AI agents can also gather visitors’ contact information and qualify leads for your sales team.

An AI sales agent makes talking with your website more fun and memorable. No wonder using them is the best way to increase engagement on your website.

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4. Follow website best practices

Compelling content and striking visuals won’t matter if you have a slow and unprofessional website.

That’s why you have to ensure your site has a strong technical foundation. This will help you improve user experience and make them stay. Here are some of the website best practices for the same:

  • Page speed: This shows how fast your website loads. To improve page speed, compress images, minimize code, limit the number of HTTP requests, etc.
  • Internal linking: This connects pages within your website. For better internal links, use descriptive anchor text to guide visitors to related content.
  • Mobile responsiveness: 61.2% of your website traffic comes from mobile devices. So, use a responsive design to provide a seamless experience for mobile users.
  • Easy navigation: Your navigation menu should be clear and present on every page. Visitors should always know where they are and how to get to other parts of your website.

These tips would not just increase website engagement but also improve your website’s search engine optimization (SEO). Search engines favor fast, well-structured, and user-friendly websites.‍

5. Make the content formatting irresistible

One of the worst things a website can do is confuse visitors. Confusion kills engagement and conversions. You can avoid it by taking care of your content formatting.

Good formatting makes your website attractive. It organizes the content and makes it easy to read, understand, and remember.

Here are some tips to improve content formatting:

  • Be concise. Remove all the unnecessary words.
  • Use simple words and short sentences to increase readability.
  • Give line breaks to get more white spaces. This makes the content less scary.
  • Use headings, bullet points, and bold text to increase skimmability.

Research shows that on the average web page, users only read about 20% of the content. The above tips will make your message clear, memorable, and impactful, helping visitors to stick around and learn more about your offering.

Evernote has conveyed their message in a clear and concise way using sub-headlines.

6. Embed YouTube videos

Using videos is one of the most effective strategies to increase website engagement. On average, users spend 88% more time on websites with video content than on those without. Videos grab attention and prompt users to watch. They break up walls of text and allow users to understand topics without the effort of analyzing text. Besides, videos are more immersive than text or images because they use visuals as well as audio. It’s no surprise that video content on landing pages can boost conversions by over 86%. You can easily create and upload product demos, tutorials, customer testimonials, or how-to videos on YouTube. With the help of the right video editor, creating this type of content has been a lot easier and faster. You can use the amazing features of these tools, such as video background remover, subtitle and caption generator, screen recorder, audio editor, and even AI avatar generator, to create the right video for your website. Make sure you add the right keywords to your video titles and descriptions, then embed them on your site wherever relevant. This allows visitors to watch videos without leaving your site. Video content also improves SEO, helping you rank higher on Google. In fact, websites with video content are 53 times more likely to rank on the first page of Google search results.

7. Give them irresistible offers

A transaction involves some risk for the buyer. Your goal is to reduce or eliminate that risk so buyers feel confident in becoming your customers. A compelling offer helps you do that.

A good offer can significantly increase engagement and conversions on your website. They motivate users to take action, whether it’s signing up for a free trial, providing their contact details, or making a purchase.

So, make your offer so compelling that buyers would feel stupid to decline it. Here are some ways to do that:

  • Free resources: Offer something valuable, like an e-book, template, or checklist, in exchange for the website visitor’s name and email address. Using lead magnets like free resources can increase signup rates by up to 155%!
  • Free trial: Offer your software for a limited time trial, ranging from a week to two months. The more complex your product, the longer the trial should be. Opt-in free trials that don’t require payment information are especially effective.
  • Freemium: Provide a free version of your software so users can determine if it solves their problem. If it does, they’re more likely to buy the premium version.
  • Discounts: Offer discounts on your product. A study found that large discounts can increase conversion rates by up to 2%.
  • Limited-time deals: Flash sales or festival discounts available for a limited period create urgency and trigger FOMO (fear of missing out), driving users to act quickly.

Make sure the offer is highly relevant to your audience. This increases the chances they’ll stay on your site longer and return for more.

Get a smart sales agent for your website

An advanced sales agent like Expertise's AI Nav can significantly boost engagement on your website.

AI Nav engages visitors with real-time voice and text conversations customized for your business. It appears as a search bar at the bottom of your website, where users can type or speak their questions and get personalized answers.

This smart conversational interface also promotes your products, helps you capture leads, and brings you more selling opportunities. Besides, AI Nav supports 155+ languages so that you seamlessly engage your international customers.

You can integrate this AI agent into your website within 5 minutes with just a few clicks. Visit this page to learn more about Expertise's AI Nav.

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