RB2B Alternative: Identify Visitors — Then Actually Convert Them
What RB2B does
RB2B is a person-level website visitor identification tool focused on US traffic: it resolves anonymous visitors to individual profiles and pushes them to Slack and downstream tools. It is an identification and alerting product — acting on those identities is left to your team and the rest of your stack.
The structural difference
The question to ask any visitor-ID tool: what happens in the five minutes after the identification? If the answer is "a rep sees a Slack ping," the highest-intent moment of the visit is spent in a notification queue. Expertise treats identification as the trigger, not the product — the visitor gets a qualified conversation while they're still on the page, and your team gets the booked meeting, not homework.
RB2B vs Expertise
| RB2B | Expertise | |
|---|---|---|
| Visitor identification | Person-level, US-focused | Company and person-level signals |
| After identification | Slack/CRM alert for a rep to act on | Agent opens a qualified conversation immediately |
| Meeting booking | Manual — your rep follows up | Booked in-conversation by the agent |
| After-hours coverage | Alerts wait for the next working session | Agent responds around the clock |
| Follow-up | Handled by your other tools | Playbooks route context to CRM and sequences |
Why the difference matters, in verified numbers
Identification is the input; the payoff is decided by what happens next, and how fast. Qualification odds are 21x higher when a web lead is engaged within 5 minutes versus 30 (Oldroyd/InsideSales, 2007), conversion is 8x higher inside 5 minutes (XANT, 2021) — yet under 1% of first contact attempts happen that fast. A tool that ends at a Slack alert leaves that window to your reps' reaction time; an agent that opens the conversation itself operates inside it by default. Every figure is traced to its original study here.
Frequently asked questions
Is Expertise a person-level identification tool like RB2B?
Expertise identifies visiting companies and captures person-level identity through the conversation itself — a visitor who engages with the agent self-identifies with far higher confidence than any reverse-lookup, and with consent built into the interaction. For the compliance nuances of identity-graph person matching, see our company-level vs person-level guide.
Does Expertise replace the alerting workflow entirely?
No — you still see who visited, with signals routed wherever your team works. The difference is that identification also triggers action: an agent playbook can open a qualified conversation on-site, answer questions, and book the meeting while the visitor is still there, instead of waiting for a rep to see an alert.
What happens to identified visitors who leave before converting?
Identified visits become signals for follow-up playbooks — routed to your CRM with conversation context, not just a company name. That closes the "identified, then what?" gap: the signal maps to a named next action with an SLA.
Related
See who's on your site — and let an agent book them
Expertise identifies your visitors, runs qualified conversations, and puts meetings on the calendar while intent is live.