The terms GTM operators actually search — defined precisely, compared side by side, and backed by statistics we verified to their original sources.
A chatbot answers questions from a script. An AI sales agent runs qualified buying conversations, books meetings, and triggers follow-up. The difference, with sourced numbers.
An AI SDR is an autonomous agent that does sales development work: sourcing, outreach, qualification, and meeting booking. Definition plus verified 2026 numbers.
Verified numbers on AI vs human SDRs: cost per meeting, show rates, reply rates, ramp — and the 70/30 split winning teams converge on.
Company-level identification tells you which account is on your site; person-level names the individual. How each works, what each is for, and the compliance difference.
Speed to lead is the time from a lead's first hand-raise to your first meaningful response. Definition plus the verified decay curve — 21x, 8x, and the 42-hour reality.
Signal activation is the step most GTM stacks are missing: turning intent signals — a visit, a pricing-page view, a hand-raise — into an immediate, contextual next action.
Warm outbound is outreach triggered by a demonstrated buying signal — an identified website visit, a pricing-page view — instead of a purchased list. Definition, contrast with cold outbound, and the verified numbers.
Third-party intent data infers interest from activity elsewhere; first-party website signals observe it directly on your site. What each is good for, and why first-party wins on precision and timing.
A qualified conversation is a real-time exchange that establishes fit, need, and next step — the missing unit between "website visit" and "held meeting". Definition and the verified numbers.