Why you should visit OpsStars 2025

OpsStars is a rare professional community. It’s where marketing, sales, and revenue operations leaders come together to network, learn, and share ideas.

And this year is extra special. OpsStars 2025 marks the 10th annual edition of the event, taking place on October 15, 2025, at the historic San Francisco Mint during Dreamforce.

You can expect powerful keynotes, hands-on workshops, and plenty of opportunities to connect with some of the brightest minds in the space. With sponsors like Expertise AI, the event is completely free to attend, and breakfast, lunch, and beverages are also included.

If you’re a marketer, sales leader, or RevOps professional, you shouldn’t miss OpsStars 2025. This blog will convince you why.

1. The only event built for operations

Most conferences focus on sales and marketing. Operations are often treated as an afterthought. OpsStars is here to change that.

It’s the only event at Dreamforce dedicated entirely to operations pros. Every keynote, workshop, and panel is built around solving ops challenges: aligning GTM teams, breaking down data silos, automating revenue operations, and building post-sales processes.

So if you’ve ever felt your role was underrepresented, OpsStars 2025 is where you’ll finally feel at home.

Also, here’s the agenda for OpsStars 2025 so you can start planning your day.

2. Learn how to use AI

AI is transforming how revenue teams work, and at OpsStars, you’ll hear real case studies of AI in action. For example, you’ll see how AI can be used in marketing operations to improve data management and lead scoring.

You’ll also learn how AI agents can speed up the buyer journey by engaging website visitors, qualifying and nurturing leads, and booking more meetings. You’ll explore how AI can automate content creation and lead enrichment to reduce sales friction.

Big companies are already using AI to interpret buyer signals, orchestrate every touchpoint, and build entire funnels. OpsStars is your chance to see exactly where operations are headed in the age of automation.

3. Level up your GTM strategy

OpsStars 2025 is packed with sessions that can help you take your go-to-market strategy to the next level.

From Clay’s GTM engineering approach to understanding buying group success, AI-powered lead funnels, and agentic marketing with AI SDRs, you’ll learn directly from the leaders shaping how revenue is won today.

Here are more sessions that will give you proven playbooks you can apply right away:

Building stronger brand visibility in the LLM era
Lumin Digital's GTM evolution
Automating momentum across the funnel
Aligning GTM around the full customer journey

OpsStars gives you the insights and tactics to future-proof your GTM strategy and stay ahead of the competition.

4. Master full-funnel automation

The most successful ops teams are automating the entire customer lifecycle. Kevin Au and David Dinh from LeanData will share how you can automate every stage of the funnel, from first touch through post-sale.

Sessions like “Tech That Sells: Automating Momentum Across the Funnel” will show you how to remove friction, accelerate deal velocity, and create a connected engine that powers growth at every stage.

If you’re ready to build a truly scalable funnel, this is where you’ll learn how.

5. Learn from experts and network with them

For one day, you’ll be surrounded by go-to-market leaders, RevOps pros, and AI experts from companies like Palo Alto Networks, Samsara, OpenAI, NVIDIA, and Clay.

Whether it’s over lunch, during networking breaks, or in Q&As after panels, you’ll have the chance to connect with leaders from top companies facing the same challenges you are.

These conversations can spark fresh ideas and help you build connections that last long after the event. And with practical sessions packed with real examples, you’ll leave with strategies you can put into action with your team.

Summing up

OpsStars 2025 is the perfect place to level up your GTM strategy and explore AI innovations. It’s also where you’ll network with RevOps, sales, and marketing leaders who are shaping the future of the buyer journey.

With the 10th anniversary set at the iconic San Francisco Mint, this year promises to be bigger than ever. Expertise AI is proud to sponsor the event, and we can’t wait to meet you there.