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Competitive Displacement

A ready-to-send email to counter a competitor mentioned in one of your active deals.

Deal AccelerationReviewed

Sample result

Run live demo
ExpertiseApp9:15 AM
Competitor mentioned in Ember Collective deal
Account:Ember Collective
Competitor:Payday Pro
Contact:Zara Osei
Source:Gong

Example run

You ask

“Let me know if any of my key deals have a competitor mentioned on a call.”

9:01 AM
Finding active deals

Found the 'Q3 Payroll Platform ($48k ARR)' deal with Ember Collective.

9:02 AM
Scanning call logs for competitor names

Detected mention of 'Payday Pro' in yesterday's call with Zara Osei, COO of Ember Collective.

9:03 AM
Retrieving competitive intel

Found battlecard for Payday Pro. Key weakness: Limited reporting for multi-location franchises.

9:04 AM
You get

Competitor Mentioned: Ember Collective

9:04 AM

Who it's for

This is for reps in a complex B2B sales cycle who just learned a specific competitor is being evaluated by their prospect. It helps you move from defense to offense when a rival appears in a deal, turning a threat into an opportunity to reinforce your value.

What it does

Each Monday at 9am, the skill checks your Salesforce records for mentions of a competitor you are tracking. Upon finding one, it uses your pre-loaded differentiators from SharePoint to generate an internal displacement plan, alerts you to the finding, and drafts a customer-facing email that repositions your solution.

What you need

Connect your Salesforce account for deal monitoring and a SharePoint site to store your competitive battle cards. During setup, you will list the competitors to track and provide your key differentiators against them.

What you get

You receive a notification that a competitor was mentioned, an internal displacement plan outlining your strategy, and a ready-to-review email draft for your contact. The email is tailored to the specific deal and highlights your pre-defined advantages over the named competitor.

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