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Content Engagement Follow-Up

A ready-to-send follow-up email when a prospect engages with your website content.

Sample result

Run live demo
ExpertiseApp9:15 AM
Key contact read high-intent case study
Contact:Ronan Whitfield
Account:Onyx Partners
Content Read:Digital Twin for Construction case
Signal:High-intent from contact in active deal

Example run

You ask

I just got an alert that Ronan Whitfield from Onyx Partners read our Digital Twin case study. Can you draft a follow-up email for me?

9:01 AM
Analyzing content engagement

Confirmed Ronan Whitfield viewed the 'Digital Twin for Construction' case study on the website.

9:02 AM
Looking up contact and account details

Found contact Ronan Whitfield, Head of Digital Transformation at Onyx Partners. The account is an active, high-value opportunity.

9:03 AM
Checking for recent communications

No emails have been exchanged with Ronan in the past 7 days. This is a good time to reach out.

9:04 AM
You get

Content Engagement: Onyx Partners

9:04 AM

Who it's for

For the account executive who knows their prospect is browsing the website but isn't sure when to re-engage. This is especially useful when selling complex solutions, like construction project software, where prospects do their own research after a demo.

What it does

Each weekday morning, this skill checks ExpertiseLive for content engagement from your target accounts. When a contact from your Salesforce records views more pages than the threshold you set, it generates an alert and drafts a timely follow-up email for your review.

What you need

You will need to connect your Salesforce CRM and your ExpertiseLive content analytics platform, then define the minimum number of page views that signals significant interest.

What you get

You receive a daily alert for newly engaged accounts and a ready-to-send email draft for the specific contact, turning their website visit into a conversation.

More in Intent Conversion

  • Sample result
    #ae-alerts
    ExpertiseApp9:15 AM
    High-intent activity from Brixton Holdings on the project financing page.
    Account:Brixton Holdings
    Contact:Dimitri Osei
    Signal:Viewed 'Commercial Solar Financing' page for 3m 15s
    CRM Status:Open Opp (Q3 Expansion, Stage: Proposal)
    Owner:Ava Singh
    Recommendation:Send follow-up about new financing options.
    1

    A drafted follow-up and Slack alert for any high-intent website visitor.

  • Sample result
    Draft a follow-up to LinkedIn engagement
    ACAnton Cardenas

    Hi Anton, thanks for your comment on my post about solvent recycling. Many distributors are cutting disposal costs by 30% with our new biodegradable solvents. Open to a brief chat next week to see if it could be a fit for Marlow Systems?

    A ready-to-send follow-up when a prospect engages with your LinkedIn content.

  • Sample result
    ExpertiseApp9:15 AM
    Engagement signal: key contact clicked ad
    Account:Glint Labs
    Signal:Clicked LinkedIn ad
    Contact:Key contact
    Source:LinkedIn Ads

    A follow-up recommendation when a prospect engages with one of your ads.