Customer Win-Back
A win-back email draft the moment a churned customer shows new interest on your website.
Sample result
Run live demoHi Sofia, Hope you're well. I saw someone from Zephyr Provisions was looking at our new PLC controllers earlier today, which made me think of our past work together. I know it's been a little over a year since your contract ended. If you're re-evaluating your line automation, I'd be happy to walk you through the advances we've made since we last spoke. We've helped other food processors like yourselves increase throughput by 15% with the new models. Worth a brief chat next week? Best, Alex Cohen Sr. Account Manager, Apex Automation
Example run
“Check for any recent activity from churned customers that we could win back.”
Found a high-value visit from Zephyr Provisions' IP range to the 'AX-500 PLC Controller' product page within the last 24 hours.
Confirmed Zephyr Provisions is a former customer who churned in Q2 2023. Their executive sponsor was Sofia Voss, Head of Operations.
Win-Back Outreach for Zephyr Provisions
Who it's for
This skill is for account executives and customer success managers who have lost a key account but need to be ready to act the moment that customer shows renewed interest. It helps you catch a returning customer before a competitor does.
What it does
Each morning, this skill cross-references your website traffic from Google Analytics against your list of churned accounts in Salesforce. When it finds a match, it drafts a personalized win-back email and an internal plan outlining the opportunity, all for your review.
What you need
To get started, you will connect your Salesforce instance so the skill can identify churned accounts. You will also need to provide access to Google Analytics to monitor for their return visit to your website.
What you get
The skill delivers a package for you to approve: a draft win-back email tailored to the specific customer, a concise alert explaining why the opportunity was flagged, and a brief account plan to guide your next steps.
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