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Marketing & Media

Expert-built marketing & media skills — install them on Expertise and run them on your own data.

Browse skills

  • Sample result
    Build a campaign around an expert
    1. 1Campaign Concept & Expert Role
    2. 2Core Messaging & Hook
    3. 3Distribution Plan (2-Week Sprint)
    4. 4Conversion & Follow-Up Path
    5. 5Success Metrics

    A complete campaign plan to turn an expert partnership into signups and pipeline.

  • Sample result
    Generate podcast guest pitches
    PodcastAudience FitHost/Booker
    Clean Energy ForwardHigh - Focus on utility-scale renewablesJasmine Kaur
    The Grid Modernization ShowHigh - C&I energy managers, grid operatorsBen Carter
    SolarpreneursMedium - SMB solar installers, not enterpriseMaria Flores

    A target list of industry podcasts and ready-to-send guest pitch emails.

  • Sample result
    Draft a talk or publication pitch
    OpportunityTypeAudience
    EventTech LiveConference KeynoteEvent Professionals, CMOs
    The Future of Events PodcastGuest InterviewEvent Planners, Tech Buyers
    Trade Show Executive MagazineGuest ArticleExhibition Managers
    CEMA SummitPanelistCorporate Event Marketers
    BizBash MagazineQuoted SourceEvent & Meeting Professionals

    A draft pitch for a relevant speaking or content opportunity.

  • Sample result
    #target-accounts
    ExpertiseApp9:15 AM
    Buying signal from target account Bramble Systems
    Account:Bramble Systems
    Contact:Dimitri Costa
    Signal:Asked about 'geofence accuracy'
    Source:#fleet-ops channel
    Status:High-value target account
    2

    An alert with a draft response when a target account mentions a keyword in your community.

  • Sample result
    Build a media target list
    PublicationJournalistFocus
    Nimbus SystemsLarsen VasquezConstruction Project Management
    Construction Tech WeeklyJenna OrtegaAEC Software Innovation
    The Digital BuilderMarcus ThorneDigital Transformation in Construction
    AEC InsightsAnya SharmaIndustry Analysis & Trends

    A target list of journalists and ready-to-send pitch emails for your next announcement.

  • Sample result
    Draft a LinkedIn campaign plan
    1. 1Campaign Brief
    2. 2Ad Copy Draft
    3. 3Optimization Notes

    A ready-to-review LinkedIn campaign plan with ad copy and optimization notes.