Cold Email Grader

Paste any cold email and get it scored against 8 rules: length, consequence-led, pub test, one pain per email, CTA quality, first line, filler, and subject line. Each fail gets a line-level callout with specific suggestions to fix it. A quick diagnostic before you rewrite.

Sample result

Run live demo
Score a cold email draft
RuleStatusLine CalloutRequired Adjustment
11. Body LengthFAIL (132 words)"We provide end-to-end franchise payroll software..."Trim down to under 75 words total.
22. Consequence-LedFAIL"We are a leading provider of automated payroll..."Lead with multi-unit tax compliance risk, not product features.
33. Pub TestFAIL"Optimizing cross-entity reconciliation workflows..."Use natural tone: 'Reconciling 40 store payrolls every Sunday.'
44. Single PainFAILCovers onboarding, overtime rules, W-2s, and tip distribution.Focus exclusively on multi-state tip pooling compliance.
55. Interest CTAFAIL"Are you free for a 30-minute demo next Tuesday?"Swap for soft ask: 'Worth taking a quick look?'
66. Zero FillerFAIL"I hope this email finds you well! My name is..."Delete opening pleasantries and self-introduction.

Example run

You ask

“Can you grade this draft cold email I wrote for Callum Bello at Zephyr Holdings? Subject: Transforming Franchise Payroll Operations at Zephyr Holdings Hi Callum, I hope this email finds you well! My name is Marcus Vance and I'm an Account Executive at FranchisePay. We are a leading provider of automated payroll software built specifically for multi-unit franchise operators.”

9:01 AM
Analyze word count and sentence structure

Body contains 132 words. Identified self-intro filler, feature list, multi-pain pitch, and hard time commitment ask.

9:02 AM
Grade email against cold outreach criteria

Final score: 2/8. Failed length, consequence-led, pub test, single pain focus, CTA quality, and zero filler.

9:03 AM
You get

Cold Email Diagnostic: 2/8 Score (Zephyr Holdings Pitch)

9:04 AM

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