HubSpot Chat Pricing, Simplified (2026)
When your HubSpot chatbot bill feels like a “full-time salary just to answer chats”, you're not imagining it. Here's what those hidden fees add up to, and how a 24/7 AI agent stacks up instead.
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Traffic & conversations
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Customer Agent
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Live chat
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Is paying per conversation really worth it?
Most AI chat tools charge "per conversation." HubSpot's Customer Agent does too.
- Every conversation has a price tag
- Longer back-and-forths quietly cost you more
- Busy seasons and big launches = surprise AI bills
The result: your bot is financially "rewarded" for longer chats, not faster answers. And if you want to avoid the extra costs? You'd have to throttle or even turn off your chatbot after a few messages, which defeats the point entirely. We saw this as a problem.
So Expertise AI is priced the opposite way. It's designed to:
Solve problems and convert faster, in fewer messages
Handle spikes in traffic without spiking your bill
Let you celebrate a big month, not audit conversation counts
What it looks like in real life
Swimmingly runs seasonal software for swim leagues. They joined HubSpot's Customer Agent beta thinking it would be a smarter way to handle support before their busy season. Then HubSpot told them AI would be charged per conversation, with credits bought for the whole year.
For a seasonal business, that was a huge problem.
In Kelly's words: "As soon as things start getting busy, we were going to end up paying significantly more than the value it was providing."
They switched to Expertise AI and, within about 30 days, their automated resolution rate jumped from roughly 70–75% to 90–95%, without worrying that every extra chat in peak season would blow up the budget.
Why is my "free" chat costing me $10k+ a year?
On every pricing page, HubSpot proudly shows "Live Chat: Included." Technically true. Practically? That's just the starting line.
What actually happens:
- Most live chats end up as support, not sales.
- "Free" live chat features rarely stay free as you scale.
- Slow responses turn chat into a glorified contact form.
One of our customers saw two high-value sales in the first week just from outside-hours conversations they used to lose completely. With native HubSpot live chat, those leads are just... gone.
I ask companies two questions before signing off on a chat experience:
1. "Will the customer have a great experience using this feature?"
Live chats are usually a very frustrating and clunky experience for a customer or potential buyer. The only thing worse than a bad live chat experience is dealing with an angry customer afterwards.
2. "Will it bring business value?"
Business value doesn't need to be sales-only. Does it help people discover information? Does it solve issues? Does it educate them better than scanning your website? And does it convert better than a static demo button? Live chats don't satisfy any of these questions. Most companies would be better off not having a live chat than using one for free. The cost of brand reputation and lost conversion is far more expensive than a $0 chat.
Websites must give 10x more to a visitor than what is expected in return. I advise all GTM teams to think deeply about the customer journey and ruthlessly evaluate yourself on whether or not you're exceeding a customer's expectations or not.
When "free" chat turns into a $10k bill
Rachel is a HubSpot power user running a seasonal education business.
Her previous chat tool (also tied into HubSpot) charged per conversation. By the end of the year, "free" chat had quietly become $10k+ in conversation fees.
So she switched.
With Expertise AI:
- –She kept HubSpot as her CRM
- –Moved all front-of-site chats to an AI agent with unlimited conversations
- –Asked for contact details after 2 messages and mapped fields straight into HubSpot
- –Cut human live chat load by about 94%
No more watching conversation counts. No more guessing what chat will cost this month.
Read the full storyHow HubSpot power user Rachel reduced human live chat by 94% with Expertise AI
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Real Customer Stories
SafeCheck drove 50% increase in corporate inbound leads
Reduced support workload, automated 80% of inquiries, and increased corporate inbound leads by 50% with Expertise AI.
See full story
Swimmingly improved resolution from 75% to 90% after switching from HubSpot
See how they reduced support load and got 90% automated resolution in one month.
See full story
AnChain.AI lifted chat-to-lead conversion by 84%
Expertise AI turned chats and page intent into daily, actionable leads.
See full story
BigBuy scales lead capture with 10–20% ticket reduction
Europe's leading ecommerce partner delivers 24/7 support and boosts lead conversions with AI-powered chat.
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Hydro-Québec reduced customer service requests by 22%
Circuit Electric and Expertise AI reduced human support load while preserving service quality.
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GIC-GREEN turned Expertise AI into its #1 lead driver
Driving 30–40% of all leads across brands with the highest volume, value, and win rate of any channel.
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Imagine AI LIVE increased registrations by 85%
Transformed attendee engagement and automated lead capture for an 85% increase in event registrations.
See full storyRachel reduced human livechat demand by 94%
HubSpot power user improved response quality and captured cleaner data with Expertise AI.
See full story
Solimar achieved 99.9% accuracy in technical explanations
Helps users navigate decades of technical content with 99.9% accuracy for complex content and sales enablement.
See full storyWhat migration actually looks like
You don't need to burn your HubSpot playbook to use Expertise AI. You keep your CRM, your pipelines, your forms. We just make the front-of-house smarter and cheaper.
1–3 hour working session
Connect HubSpot, sync your knowledge base, and drop in the new widget.
No process rewrites
Forms, fields, deals, and tickets still flow into HubSpot the way they do today.
Zero migration fees from HubSpot chat
If you're replacing HubSpot chat or Customer Agent, we waive implementation.