Ad copywriting
Use this skill when writing ad copy — headline formulas, visual direction, and voice-of-customer sourcing that makes ads specific instead of generic.
Sample result
Run live demo
Draft ad copy matrix| Funnel Stage | Headline Formula | Visual Direction & Typography | Ad Copy Hook (Voice-of-Customer) | |
|---|---|---|---|---|
| 1 | TOF Problem-Aware | The Feeling Formula | Bright neon mint background, bold dark typography | Patient intake, not calendar panic. |
| 2 | TOF Problem-Aware | The Conversation Formula | Dark slate background, speech bubble layout | 'Where's Dr. Chen's schedule?' / 'Give me 20 mins to check 3 portals.' |
| 3 | MOF Solution-Aware | The Contrast Formula | Electric purple background, bold white text | No more double-booking. No faxed charts. Just one clinic workflow. |
| 4 | MOF Solution-Aware | The Stat Interrupt Formula | Navy background, giant '14 hrs' stat callout in bright yellow | 14 hours saved per provider each week on admin work. |
| 5 | BOF Product-Aware | The Pain + Outcome Formula | Coral background, high-contrast white text with CTA button | Ditch manual intake charts, scale your clinic operations faster. |
Example run
“Draft an ad copy matrix using voice-of-customer insights for our target campaign reaching clinic operations leaders like Oskar Aliyev at Ember Systems.”
Located primary contact Oskar Aliyev (o.aliyev@embersystems.health). Discovery notes highlight friction with multi-location provider scheduling and manual patient intake charts.
Extracted key phrases including 'calendar panic', 'checking 3 portals', and the benchmark metric of 14 hours saved per provider weekly on clinic admin.
Created ad copy matrix with 5 funnel-aligned ad variants featuring visual direction, high-contrast color palettes, and voice-of-customer headlines.
Paid Campaign Ad Copy Matrix: CareFlow for Ember Systems
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