Ad Persona Framework
Use when defining ad personas or turning ICP segments into platform-targetable audiences for ads. Covers demographic, firmographic, intent, consumption, and psychographic mapping. Not for campaign buildout, ad-copy drafting, or budget optimization.
Sample result
Run live demo- 11. Demographic & Firmographic CriteriaFilter LinkedIn Ads for VP of Operations, Director of IT, and General Managers at hospitality groups with 10-50 locations (e.g., Ember Group, managed by Camille Nakamura).
- 22. Search & Intent KeywordsTarget Google Search keywords including 'multi-location POS system', 'restaurant enterprise POS pricing', and G2 buyer intent for Cloud POS software.
- 33. Media & Consumption TouchpointsLayer custom audience targeting around readers of 'Modern Restaurant Management', attendees of the NRA Show, and members of Restaurant Operations LinkedIn groups.
- 44. Psychographic Angles & MessagingAlign ad copy directly with key pains: reducing table turn times, centralizing menu management across units, and eliminating end-of-day reconciliation delays.
Example run
“Create an ad persona framework for targeting multi-unit restaurant operators like Ember Group so we can build paid acquisition campaigns.”
Found Ember Group record (14 locations, VP of Operations Camille Nakamura).
Matched job titles: VP of Operations, Director of IT, General Manager for companies with 10-50 locations.
Identified high-intent terms 'multi-location POS system' and 'restaurant enterprise POS pricing', along with G2 cloud POS buyer intent.
Targeting Framework: Multi-Unit Restaurant Decision-Makers
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- Sample resultLinkedIn content and funnel audit
Content Stage Current Mix Median Engagement Reach (TOFU) 68% (17 posts) 142 reactions / 18 comments Trust (MOFU) 24% (6 posts) 88 reactions / 12 comments Sales (BOFU) 8% (2 posts) 21 reactions / 3 comments Audits a LinkedIn creator’s content engine from public post data. It captures creator voice, benchmarks performance against account-level medians, deconstructs competitor outliers, maps the Reach → Trust → Sales funnel, and returns evidence-derived content angles. Use for LinkedIn content audits, conversion diagnosis, competitor analysis, funnel-gap analysis, performance reviews, and evidence-backed content angles. Not for canned-template libraries or generic unsourced post ideas.
