Email Deliverability Metrics - Dashboard Building
Build a live, read-only email-deliverability metrics dashboard from the user's sending-tool data. Use when the user wants a deliverability dashboard, inbox or sender health report, bounce or warm-up diagnosis, or an attribution-led audit of cold-email infrastructure. It measures infrastructure against benchmarks, attributes bounce and landing problems to their causes, and ranks fixes. Not for changing sending settings, fixing deliverability practices, or broad funnel analytics.
Sample result
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Build an email deliverability dashboard| Criterion | Status | Benchmark | Evidence & Root Cause | |
|---|---|---|---|---|
| 1 | DNS Authentication | Pass | 100% Validated | SPF, DKIM, and DMARC p=none records fully aligned across all sending domains. |
| 2 | Gateway Bounces | At Risk | < 2.0% Bounce Rate | 4.8% bounce rate traced directly to Proofpoint filter blocks at target domain. |
| 3 | Warm-Up Placement | Warning | > 80% Inbox Rate | verano-freight.com domain averaging 61% warm-up inbox rate; 2 secondary inboxes show burn. |
| 4 | List Verification | Pass | > 98% Verified | 99.1% of imported leads passed syntax and MX record verification before launch. |
| 5 | True Reply Rate | Healthy | > 1.5% True Reply | 1.8% human response rate achieved after filtering 3.2% automated OOO replies. |
| 6 | Blacklist Standing | Pass | 0 Blacklists | Domains clear on Spamhaus, Barracuda, and SORBS blocklists. |
Example run
“Run an outbound deliverability audit for our campaign targeting Elodie Vasquez and the team at Verano Industries, and give me a full infrastructure score.”
Pulled metrics across sending inboxes: 4.8% bounce rate, 1.8% true reply rate, 3.2% auto-replies, and 99.1% list verification rate.
SPF, DKIM, DMARC p=none validated. Blocklists clean. Proofpoint security gateway identified as primary bounce source at target domain.
verano-freight.com warm-up inbox rate at 61%; 2 secondary inboxes showing burn signature.
Verano Industries Outbound Infrastructure Audit (Score: 72/100)
More in Operations & Other
- Sample resultEmail deliverability audit scorecard
Audit Category Grade Technical Findings DNS & Authentication Pass (A) SPF and DKIM active on get-hospitastaff.com; DMARC policy set to p=none. Inbox Daily Capacity Fail (D) Google Workspace inbox sending 45 cold emails/day (hard ceiling is 15/day). Security Gateway Route Warning (C) Glint Systems MX record points to Mimecast; tracking pixels triggering gateway flags. Warm-up Pool Rotation Pass (B+) 70/30 active-to-warmup ratio maintained across 4 secondary sending domains. Copy Safety & Links Fail (F) Outreach template contains 2 open-tracking links and 1 external booking URL. Set up, audit, rescue, or pre-send-check cold-email deliverability as a guided step-by-step process. Walks the nine practices in order, domains (age, TLDs, registrar spread, SPF/DKIM/DMARC), inbox providers and daily capacities, the 70/30 warm-up pool rotation, sequencer choice and fingerprinting, email security gateways (Mimecast, Proofpoint, Barracuda) and how to route around them, inbox placement testing without open tracking, burn-detection metrics with corrective actions, deliverability-safe copywriting, and email verification. Each step is do-this, here's-why, then a checkpoint before the next. Works with any provider and sequencer. Trigger when the user mentions deliverability, spam placement, bounce rates, inbox warm-up, domain reputation, blacklists, email landing in spam, reply rates dropping, warm-up scores, security gateways, or setting up cold-email infrastructure.
- Sample resultGTM automation roadmap
Automation Workflow Recommended Tools Priority 1. Intent Campaigns at Scale Unify + Octave + Smartlead Phase 1 (Immediate) 2. Site Visitor Deanonymization RB2B + Clay + Slack Phase 1 (Immediate) 3. Slack Rep Approval Routing Clay + Slack Interactive Phase 2 (Week 2) 4. Permit Database Scrapers Apify + Serper + n8n Phase 2 (Week 3) 5. Domain Infrastructure Setup Zapmail + Instantly + Smartlead Phase 3 (Week 4) Pick and build the highest-leverage GTM automations for a go-to-market team, from a catalog of eleven that repeatedly move productivity. Covers intent-based campaigns at scale, human-in-the-loop outreach off website deanonymization, Slack approval notifications, no-code social listening, local-business scraping workflows, AI-agent orchestration, the LLM upgrade, AI note-taking, prompt-based list building, domain and inbox infrastructure at scale, and AI-native workflows inside the CRM. Names the actual tools for each (Clay, Unify, BirdDog, Common Room, Kwanzoo, RB2B, Octave, Twain, Outbond, Amplemarket, Valley, HeyReach, Instantly, Email Bison, Smartlead, Trigify, Apify, Serper, n8n, Zapier, Make, Claude, OpenAI, Grok, Fireflies, Fathom, Exa, Landbase, Zapmail, ScaledMail, Mailreef, Luella, Hypertide, Premium Inboxes, Attio, HubSpot, Slack). Trigger when the user wants GTM or sales automations, no-code workflows, AI agents for outbound, to automate prospecting or outreach or research, a tool stack recommendation, or ideas to improve GTM productivity.
- Sample result
ExpertiseApp9:15 AMOutbound Alert: 2 Senders DisconnectedAccount Sequence:Indigo Dynamics Q3 ExpansionTarget Contact:Idris Voss, VP Plant OperationsSender Health:2 of 6 inboxes offline (Instantly)Lead Flow Status:Idle (0 leads processed in 48h)Deliverability Risk:Bounce rate spiked to 12.8%21Design and build a read-only bird's-eye analytics and health dashboard for an AI-automated outbound system, from intent finding and enrichment through to email deliverability. Covers architecture health, source-to-CRM funnel cuts, channel and reply analytics, sender monitoring, and alert rules. Trigger when the user wants an outbound or GTM dashboard, command center, pipeline analytics, automation-stack health monitor, lead-volume or funnel reporting, channel performance, reply analytics, deliverability monitoring, or to find what is connected, idle, broken, or working. Not for changing tools, sending outreach, tagging records, or other write actions.
