PPC forecasting and unit-economics math
Use this skill when someone asks for a budget projection, a ROAS or CPA target, an impression-share opportunity estimate, or any paid-search math from numbers they already have. It produces a shown-work table with a sensitivity check, not just a final number. Not for live account analysis requiring live account access.
Sample result
Run live demo- 11. Establish Baseline Unit EconomicsCalculate baseline rates from initial data: $8.50 average CPC, 4.2% landing page conversion rate, and $202.38 current CPA across patient booking campaigns.
- 22. Calculate Monthly Spend & Booking CapacityProject $15,000 monthly budget across 30.4 average days: yields 1,764 total monthly clicks, generating 74 new patient appointment bookings.
- 33. Target Gap Analysis for $150 CPA TargetTo reduce CPA from $202.38 to the target $150.00 at $8.50 CPC, required conversion rate must rise from 4.2% to 5.67%, requiring 26 additional monthly bookings.
- 44. Sensitivity & Stress Test ModelStress test for ad auction shifts: if CPC increases 20% to $10.20, CPA climbs to $242.86 at current CVR, requiring a budget expansion to $17,971 to maintain booking volume.
Example run
“Can you build a PPC budget forecast and unit-economics plan for Idris Whitfield at Dovetail Ventures based on a $15,000 monthly budget, an $8.50 CPC, and a 4.2% conversion rate, with a target CPA of $150?”
Retrieved account parameters for Idris Whitfield at Dovetail Ventures: current CPC $8.50, baseline landing page CVR 4.2%, monthly budget $15,000, target CPA $150.00.
Calculated baseline CPA of $202.38, monthly volume of 1,764 clicks and 74 bookings, target CVR of 5.67% for $150 CPA, and +20% CPC stress test yielding $242.86 CPA.
PPC Budget & Unit-Economics Forecast Plan for Dovetail Ventures
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