You need these GEO tools to win in AI search

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Direct answers, not blue links. This change in search has given rise to Generative Engine Optimization. Whether you call it GEO, LLMO, or evolved SEO, it’s all the same thing: optimizing your content for AI search engines.

GEO helps you reach millions of buyers who are searching for new products and brands on ChatGPT, Perplexity, Gemini, Claude, and Grok. And this blog lists the best tools that can simplify the optimization process and boost referral traffic from AI platforms. 

5 Best Generative Engine Optimization tools you can’t ignore

We tested many platforms to find the best ones. These tools can help you understand your audience’s needs, create super-relevant content, and analyze how AI mentions your brand. 

1. Expertise AI

Expertise AI by Chatsimple is a B2B intelligence platform that makes GEO simple, scalable, and smart. It’s the only market research tool that lets you automate GEO implementation effectively. 

How does it work? Well, the platform helps you build an inbound AI SDR that chats with website visitors, qualifies leads, and collects their details. The agent helps you understand what your buyers think about your product, their common challenges, and what queries they search for. The Expertise AI agent then goes on to build programmatic pages to target those search queries.

How does it help your business? You get insights no traditional keyword tool can match because it comes from real users. And you align your content with how people actually search on AI platforms with zero effort on your part. 

Key features:

  • Captures real conversations from your website visitors and helps you discover what they ask AI.
  • Automatically creates indexable pages that target the most common buyer queries.
  • Each page includes compelling copy, graphics, and CTAs to engage and convert. Pages are structured for AI readability, improving chances of being cited in AI-generated answers.
  • You can submit these pages to Google Search Console for traditional and voice search traffic.
  • Boosts website engagement with contextual queries, AI voice, and hyper-personalized experiences.
  • Ensures robust security and data protection by complying with GDPR, SOC 2, and CCPA regulations.
  • Intuitive interface that lets you set up, customize, integrate, and update the AI agent with just a few clicks.
  • Supports 175+ languages.

Expertise AI offers a free trial for an unlimited time. Sign up to make your website the most effective channel in your pipeline. 

2. Profound

You can't improve AI visibility if you don't measure it. This brings us to this next tool. 

Profound lets you analyze and optimize your brand visibility across different generative engines like ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. It helps you understand how AI is talking about you so that you can control the narrative.

Key features:

  • Identify how often your brand gets cited by AI and how to optimize visibility.
  • See which pages are ranking well and how many visitors they are attracting.
  • Identify what your audience asks on AI platforms.
  • Understand which AI crawlers access your content, how they do it, and whether your site is easy to crawl.
  • Track your product visibility in ChatGPT shopping and improve how it’s presented.

3. Semrush

You probably already know about this marketing platform. It’s a go-to tool for traditional SEO, be it keyword research, link building, or local SEO. But with its recent updates, Semrush has become effective for generative engine optimization as well. From creating GEO-friendly content to measuring your AI visibility, it’s a must-have for high-performance marketing teams.

Key features:

  • Track how different LLMs mention your brand to optimize visibility.
  • Analyze your competitors' AI visibility and find more optimization opportunities.
  • Easily create content that users, generative engines, and search engines love.
  • Uncover what buyers search online and get ideas for semantic keywords.

4. Goodie AI

Goodie AI is another tool that helps you increase visibility on AI search engines by tracking your presence and providing optimization tips. The platform is currently in closed beta, so you need to apply for access. Their team typically reviews requests within 24 hours.

Key features:

  • Track how often and where your brand shows up on leading LLMs like ChatGPT and Gemini.
  • See how your brand stacks up against your competitors and find improvement areas.
  • Use sentiment analysis to analyze how LLMs perceive your brand: positive, negative, or neutral.
  • Monitor how your brand performs across different countries and regions.
  • Get actionable insights to improve AI citation frequency and sentiment.

5. Surfer SEO

Optimizing your content only for AI platforms isn’t enough. Buyers search on multiple platforms before making purchasing decisions. Surfer SEO is an on-page optimization tool that helps you increase your presence across AI and traditional search engines. It helps you find content gaps and fix them easily, with simple, data-driven optimization tips that even beginners can follow.

Key features:

  • Get a real-time on-page optimization score to better package your content for AI.
  • Automatically add internal links to help AI better understand your site.
  • Use the outline builder to generate compelling headings for your content.
  • Edit and rephrase content with the AI writing assistant.
  • Collaborate with multiple teammates in real-time.
  • Supports multiple languages, including German, Spanish, and Polish.

Summing up

If your business relies on traditional search traffic, you need to adapt fast. Platforms like ChatGPT, Perplexity, and Gemini are becoming the new search engines. Those who don’t optimize for these AI platforms will soon disappear. 

The above tools will help you not just get mentioned by AI more often, but also shape how you're mentioned. That means more visibility and more control. If you want to learn more about how Expertise AI helps you dominate AI search results, read this blog.