INTEGRATIONS

Unlock more pipeline from every Marketo lead

Connect Marketo with Expertise AI to convert more visitors, nurture better, and empower your sales team, all while keeping Marketo as your single source of truth.

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Marketo Integration
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Built for Hubspot-first Companies

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How Expertise AI supercharges your Marketo workflows

How Expertise AI supercharges your Marketo workflows

It's not just smarter automation, it helps teams capture, qualify, and route leads more effectively.

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How the Integration works

Full Marketo forms rendered inside chat

Form questions can be asked conversationally and the response rate will be much higher

Marketo stays "the brain". All AI agent actions are governed by Marketo logic.

Top Use Cases For Marketo + Expertise AI

USE CASE #1

Conversational Marketo Forms

Show Marketo forms in chat and ask questions conversationally, driving much higher completion rates and cleaner data for your nurture streams

Conversational Marketo Forms

USE CASE #2

Instant Qualification & Routing

Instantly qualify and assign leads using Marketo's scoring, while Expertise AI captures and delivers all qualifying details through real-time sync

Instant Qualification and Routing

USE CASE #3

Hyper-Personalized Chat Experiences

Tailor every conversation dynamically using Marketo segments (region, stage, past engagement, campaign membership, etc.) for better conversion

Hyper-Personalized Chat Experiences

USE CASE #4

Live Engagement Signals Into Marketo

Push every question, answer, engagement, and intent signal from chat into Marketo, feeding your Smart Campaigns and nurturing flows with rich behavioral data

Live Engagement Signals Into Marketo

USE CASE #5

Native Attribution And Lead Management

All your source, campaign, and touchpoint data stays consistent, and Marketo's lifecycle and suppression rules still decide what happens to each lead

Native Attribution And Lead Management

Integrations with the best CRMs
and automation tools on the market

Salesforce
CRM

Salesforce

Sync leads, track conversations, and update records in Salesforce automatically.

Zapier
CRM

Zapier

Automate workflows by connecting AI-driven interactions with thousands of apps via Zapier.

Webhook
CRM

Webhook

Receive real-time lead data and chat events through secure webhooks for custom automation.

Messenger
Messaging

Messenger

Engage website visitors and respond to leads instantly through Facebook Messenger chat integration.

WhatsApp
Messaging

WhatsApp

Connect with prospects on WhatsApp, automating conversations and follow-ups directly in their favorite messaging app.

Instagram
Messaging

Instagram

Qualify and engage inbound leads via Instagram DMs with seamless AI-powered messaging.

Google Calendar
Messaging

Google Calendar

Automatically schedule meetings between prospects and your sales team using real-time Google Calendar integration.

Backed by enterprise grade security & privacy

Expertise AI is SOC2 TypeII and GDPR compliant giving you the best in class support and privacy. This includes complete safeguard of your data with state of the art encryption

  • Expand your business globally – we'll take care of your compliance with local regulations
  • Support your customer base with opt-out and DNC support
  • All customer data is protected with industry-standard encryption in transit and at rest
GDPR
AICPA-SOCCCPA

Frequently Asked Questions

Expertise AI renders Marketo forms natively inside chat or captures form data conversationally, boosting engagement and form completion rates by up to 5x. Integration happens in real-time via API, preserving all Marketo workflows and validations.

Capture more leads and drive pipeline growth, without disrupting your marketing ops