8 Best Interactive Website Examples & Features for 2025

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How to Make a Website Interactive: Top Examples & Features

Let's start by defining what makes a website interactive. A truly interactive website creates a two-way dialogue with visitors, responding to their actions and needs in real-time. It's not just about fancy animations or hover effects – it's about creating meaningful engagement that converts visitors into customers.

In this article, we'll show you the features that make a website interactive with real-world examples.

Top Interactive Website Examples

1. Expertise.ai

The most exciting development I've seen recently is Expertise's talking website.

As soon as you land on their website, you are greeted with a call (the website mimics like it’s calling the visitor). The visitor can accept or reject the call, or choose to interact with their Voice AI agent through the AI nav whenever they want.

The Voice AI agent can:

  • Recommend relevant content in real-time (like showing a pricing page when someone asks about costs)
  • Speak in over 200 languages (perfect for global businesses)
  • Match your brand's personality (no more generic robot voices)
  • Guide visitors through your site based on their interests

What Makes It Work: Voice interaction taps into our most natural form of communication - conversation. While most websites force visitors to click around and search for information, voice AI creates an immediate personal connection.

It's like having a knowledgeable salesperson ready to help every visitor, making complex navigation simple through natural dialogue. Plus, voice removes the barrier of typing, especially on mobile devices where typing can be cumbersome.

The best part is that you can use Expertise's Conversational AI platform to give your website a voice too. Sign up to get started!

2. Gallery Vision

Gallery.vision's implementation of AI chat support is a masterclass in interactivity. They're not just handling basic queries, their AI chatbot can:

  • Pull up relevant case studies based on visitor's industry
  • Schedule demos and meetings directly through the chat
  • Provide instant pricing information and comparisons
  • Guide visitors through the signup process

They've seen impressive results with this approach:

  • 1,000+ new leads monthly
  • 70% conversion rate from chat interactions
  • 100+ daily conversations automated

What Makes It Work: Traditional websites leave visitors to figure things out on their own, often leading to confusion and abandonment. Gallery Vision's chatbot creates a guided experience that feels like talking to a knowledgeable sales rep.

3. TurboTax

TurboTax transforms the complex tax filing process into an engaging, interactive experience. Their calculator-driven interface:

  • Breaks down complex calculations into simple, digestible questions
  • Updates your refund amount in real-time as you answer
  • Provides contextual help exactly when you need it
  • Shows clear progress indicators at every step

What Makes It Work: Filing taxes is complicated, but TurboTax's interactive approach makes it feel manageable. By showing immediate results and breaking complex calculations into simple steps, they keep visitors engaged.

4. GEICO

GEICO's website showcases how branching logic can create personalized user journeys. Their interactive quote system:

  • Adapts questions based on your previous answers
  • Shows real-time price updates as you make selections
  • Provides instant comparisons between coverage options
  • Remembers your progress for later completion

What Makes It Work: The intelligent form logic that creates a unique path for each user while maintaining simplicity and clarity.

5. Matterport

Matterport revolutionizes virtual property tours with its interactive 3D experience. Their platform enables:

  • Fully navigable 360-degree property views
  • Interactive measurement tools for space planning
  • "Dollhouse" view for complete property overview
  • Clickable hotspots for additional information

What Makes It Work: Traditional property listings rely on photos and descriptions, leaving much to the imagination. Matterport's 3D tours eliminate uncertainty by giving visitors complete control over their viewing experience.

6. Trunk.io

Trunk.io demonstrates how motion design can enhance user engagement. Their website features:

  • Kinetic typography that responds to user scrolling
  • Smooth transitions between sections that guide your journey
  • Interactive elements that react to cursor movement
  • Dynamic content loading that maintains performance

What Makes It Work: Developer tools can be overwhelming, but Trunk's motion design makes the experience feel intuitive and connected.

The animations serve as visual metaphors for how their tools work together, making complex concepts easier to grasp. Plus, the subtle movements keep users engaged without becoming distracting.

7. Runway

Runway uses an airport theme to make financial planning feel like a guided journey.

Their interactive journey includes:

  • Progress tracking displayed as a flight path
  • Financial tools themed around travel milestones
  • Interactive checkpoints for different planning stages
  • Real-time updates on your financial "journey"

Why it works: Financial planning can feel overwhelming, but Runway's travel theme makes it approachable and engaging.

By mapping complex financial concepts to familiar travel experiences, they create an intuitive framework for understanding and taking action. The consistent theme turns what could be a dry process into an engaging journey.

8. Gapminder

Gapminder transforms statistical data into interactive stories.

When you interact with their charts, dry statistics become engaging narratives about global development. You can play time animations, compare different metrics, and discover insights through exploration. Here’s how:

  • Dynamic charts that respond to user input
  • Time-series animations that reveal trends
  • Interactive filters for data exploration
  • Comparative analysis tools

What Makes It Work: Gapminder's interactive approach lets users explore data at their own pace and discover relationships between different metrics. The playful interface makes complex data accessible and engaging, even for users without statistical backgrounds.

Features That Make a Website Interactive

Looking at these examples, we can identify several key features that make websites truly interactive. Let's break them down and see how you can implement them on your website:

1. Conversational Interfaces Whether it's voice AI like Expertise or chatbots like Gallery Vision, conversational interfaces create a natural, two-way dialogue with visitors. To implement this:

  • Start with a chatbot for common questions
  • Consider voice AI for a more personal touch
  • Focus on helpful, contextual responses
  • Make sure the conversation flows naturally

2. Smart Forms and Calculators TurboTax and GEICO show us how to make form-filling engaging. To create interactive forms:

  • Break complex processes into simple steps
  • Show real-time updates and calculations
  • Use branching logic to personalize the journey
  • Save progress for later completion

3. Visual Engagement From Matterport's 3D tours to Trunk.io's motion design, visual interactions keep users engaged. Consider:

  • Adding subtle animations to guide attention
  • Using interactive visualizations for complex data
  • Implementing 3D views for products when relevant
  • Ensuring all animations serve a purpose

4. Personalized Experiences The best interactive websites adapt to each user, like Runway Financial's journey-based approach. To personalize:

  • Create different paths based on user behavior
  • Remember user preferences
  • Provide relevant recommendations
  • Adjust content based on user goals

Final Takeaways: How to Make Your Website Interactive

Ready to add interactivity to your website? Here's your action plan:

1. Start with the Basics

  • Add real-time form validation
  • Implement progress indicators
  • Show immediate feedback on user actions
  • Include hover effects and basic animations

2. Add Smart Features

  • Integrate Conversational AI to support visitors in real-time
  • Create calculators relevant to your business
  • Add interactive product guides
  • Implement save and resume functionality

3. Optimize for Impact

  • Test interactive features with real users
  • Monitor engagement metrics
  • Adjust based on user feedback

Start small, measure results, and build up based on what works for your visitors. The most effective interactive features are those that solve real user problems while keeping the experience smooth and intuitive.

Want to start with the most natural form of interaction? Give your website talking with Expertise's AI platform. Sign up for free and transform how visitors experience your website!