How Expertise AI helps you dominate AI search results

automate-geo-with-expertise-ai.jpg

Generative Engine Optimization helps your brand get discovered in AI search engines. And when AI mentions your brand, it builds authority and brings high-intent traffic to your website. 

The challenge? Implementing GEO isn't easy. You don't know what buyers are asking. You don't know how AI mentions your brand or your competitors' brands. And even if you create high-quality content, you're not sure if it's what AI wants.

That's why you need B2B intelligence tools like Expertise AI. It simplifies GEO by helping you create content that’s not only relevant to your audience but also optimized for generative engines. But before we discuss how it works, let's first understand:

What makes GEO difficult?

Generative engine optimization is still in its early days. While it helps you reach more people on AI search engines, GEO comes with certain challenges. Let's take a quick look at them:

1. You don't know what your audience is searching for 

Traditional keyword research tools don't help with GEO. That’s because buyers aren't searching two-word keywords like "HR tools" on LLMs. They search long, natural queries like “What are the best AI tools that can simplify employee onboarding for a small B2B business?” These conversational search terms are hard to identify.

2. It's hard to target conversational search terms

Even if you manage to identify those conversational queries, targeting them all is difficult. Because these queries are all different. People talk to AI the way they talk to friends: with a lot of specifics. That’s why you’ll often see queries that have never been searched before. So, it’s not practical to create separate content for each query.

3. You don't know what will work

GEO is a black box. Unlike traditional SEO, there are no clear guidelines for GEO. AI search engines like ChatGPT and Perplexity haven’t released any official documentation sharing what type of content they prefer or how they cite sources. This means you may spend a lot of time and effort creating content that never gets mentioned.

4. There are multiple AI search engines

With traditional SEO, we only optimized for Google. But in GEO, you have to think about various platforms like ChatGPT, Gemini, Claude, Perplexity, Grok, Microsoft Copilot, Meta AI, DeepSeek, and so on. What works for one may not work for another. 

Also, read this blog to understand the difference between SEO, AEO, and GEO.

5. Things are constantly changing

Even if you figure out how LLMs rank websites, it won’t help for long. Just like Google’s algorithm updates, AI search engines keep changing how they generate responses and cite sources. A strategy that works today may stop working tomorrow. 

So, how to deal with these challenges?

GEO may feel unpredictable, but the fundamentals of search haven’t changed. So, stick to the core principles that work across all search engines:

  • Focus on relevance: Create content that directly answers what your audience is searching for.
  • Improve content quality: The content should be clear, concise, compelling, accurate, and unique.
  • Increase quantity: Consistently post more content to build authority around specific topics.

Expertise AI helps you do all three. It's an inbound AI SDR you can embed on your website. It chats with your visitors, uncovers what they search for, and then helps you create highly relevant pages on autopilot. Let’s take a closer look at how it works and how to get started.

How Expertise AI simplifies GEO?

Very few GEO tools help you identify what your buyers are searching for on AI platforms. Expertise AI is one of those few market research tools that automate most of your Generative Engine Optimization process.

1. Know your audience

Expertise AI is a smart sales agent that chats with your website visitors through text or voice modes. It grabs their attention, encourages them to ask questions, and helps them find what they need. 

All conversations are saved automatically to your CRM. This helps you identify the most asked queries, so you learn exactly what your audience is asking on platforms like ChatGPT and Claude. These real conversations also help you understand how buyers talk about your product and what their pain points are.

2. Create relevant pages

Whenever a visitor asks a question, Expertise AI automatically builds a dedicated microsite tailored to that specific query in real time. These microsites contain copy, visuals, and CTAs that satisfy the visitor’s search intent. Read this blog on hyper-personalization to understand how it works.

You can index these microsites for both AI and traditional search engines, targeting the most common questions your audience is asking. This way, you not only increase content relevance but also automate the content creation process.

How to set up Expertise AI?

Expertise AI is a no-code platform that you can train, configure, integrate, and deploy to your website with just a few clicks. Let's understand how you can get started with Expertise AI:

1. Provide training materials 

Add documents or links to expand your AI agent's knowledge. You can easily retrain or remove materials to keep the agent updated.

2. Customize appearance

Change your AI agent's name, avatar, and primary color to align it with your brand. You can also configure the contact form and call-to-action buttons to increase engagement.

3. Set up AI Engagement 

Add attention-grabbing conversation starters that will prompt visitors to chat and ask queries. You can also turn on automatic contextual messages to make your AI irresistible.

4. Activate Voice AI

Define your AI agent's voice, welcome message, call banner message, max call length, and call goal. It allows your visitors to literally talk to your website and get instant responses.

5. Integrate with your CRM

Connect your AI agent to popular platforms like HubSpot, Salesforce, Zoho, Webhook, and Zapier with just one click. This helps you save all the chats to your CRM.

6. Embed it on your website

Add the agent to your website just by copying an auto-generated code snippet and pasting it into your website's HTML file. That's it. 

Now, your AI agent will engage website visitors 24/7, help you find what they search on AI, and automatically create relevant pages that match those complex search terms. But don't take our word for it. Sign up for a free trial to see how Expertise AI can help you dominate AI search.