8 Generative Engine Optimization strategies for B2B SaaS

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Gartner predicts that over 50% of traditional search traffic will decrease because of AI search. So, if your brand still relies on traditional SEO alone, it’s time to change. 

Generative Engine Optimization helps your brand show up in AI answers. But there is one problem: GEO isn’t easy. You deal with complex search terms, multiple AI platforms, changing platform algorithms, and measurement complexity. 

So in this blog, we’ve shared 8 actionable strategies to implement Generative Engine Optimization for your B2B SaaS brand. They will help you increase AI citation frequency and control what AI says about your product. 

8 B2B Generative Engine Optimization strategies

Here’s how B2B SaaS brands can implement GEO to get cited by AI and chosen by users:

1. Find questions your buyers ask

Keyword optimization is an outdated strategy. Buyers don’t search two-word phrases on AI engines anymore (even on Google, 91.8% of search queries are long-tail keywords). Buyers ask long, conversational, and specific queries like: 

  • How can AI improve inventory management, and also suggest the best tools?
  • What are good marketing automation platforms for local businesses?
  • I want to understand the trends in retail technology in 2025. 
  • How to manage b2b sales cycles, list some top platforms that can help.

To uncover these kinds of buyer-focused questions, use search intelligence tools like Expertise AI. It helps you identify the exact conversational queries your audience is asking AI engines. 

2. Build relevant, programmatic pages

Once you know what your audience is asking, the next step is to create content that answers those questions. But since these queries are complex and specific, you may need to create a large number of pages to cover them all. 

That’s where Expertise AI helps you scale. It first identifies the most asked queries and then generates programmatic pages to target each query. These pages contain relevant content, visuals, and CTAs that closely match the search intent: informational, commercial, or transactional. And since AI engines like ChatGPT and Perplexity love content that directly answers user questions, you increase your chances of being cited.

This way, you can target a wide range of long-tail search terms to boost AI visibility. And, you do it by minimizing the manual effort required for each page. Read this blog to learn more about how Expertise AI helps you boost AI visibility.

3. Share first-hand experiences

Just like Google, AI engines prefers content written by real humans who have first-hand experience with the topic. So, instead of sharing generic information, add personal stories or insights wherever relevant. 

For example, if you’re comparing two email automation tools, don’t just list all their features. Try both the platforms yourself and share your personal opinion. Add specific results, like the open rates or click-through rates you achieved with each tool, with screenshots.

Your experiences are unique. Nobody can copy them. So, this strategy not only helps you stand out but also builds trust with both readers and AI engines.

4. Get listed in SaaS directories

List your product on top SaaS directories like G2, Capterra, Clutch, ProductHunt, and TrustRadius. LLMs often use these platforms to answer product-related queries. 

Create a complete profile with your website link, product features, high-quality screenshots, pricing information, and contact details. Also, keep your listing fresh with updates like new features, case studies, or version releases.

Encourage your users to share positive reviews on these platforms. A strong profile not only builds trust with your buyers but also signals credibility to AI. This brings us to the next strategy:

5. Leverage user-generated content

AI engines love user-generated content (UGC). That's why they often cite platforms like Reddit, Quora, and Stack Overflow in their responses. 

UGC is a type of content that is created by real users, not brands. And hence it’s authentic and trustworthy. No wonder websites featuring UGC see 29% more conversions, and 79% of people say it influences their purchasing decisions.

But how to leverage UGC? Here are some ways:

  • Showcase positive testimonials on your website.
  • Ask users to leave reviews on third-party platforms like G2 and Capterra.
  • Encourage users to share their experiences with your product on social media.
  • Create case studies to show your SaaS product helped real clients.

You can provide rewards in the form of premium support, exclusive access, or VIP bonuses to encourage more users to create UGC. 

6. Write for humans, package for AI

AI decides whether users see your content. But at the end of the day, your content will be read by humans. So, keep your audience in mind while creating the content. And at the same time, package the content for AI so it can discover and distribute it to your audience. Here's how to do it:

  • Answer user queries in a conversational way.
  • Use simple words, concise sentences, and short paragraphs.
  • Break your content into multiple sections with subheadings.
  • Use lists, tables, and bullet points to organize content (the way we’ve done).
  • Include an FAQ section on each page with the FAQ schema.

7. Create pillar pages

This is one of our favorite strategies. It worked for SEO, and it continues to work for GEO. 

A pillar page is basically a detailed guide on a broad topic. It gives an overview of the core topic and links to multiple blogs that further explain related subtopics in depth.

For example, a B2B SaaS brand offering an outbound sales tool may have "Outbound Sales" as its core topic with the following subtopics:

  • Best outbound sales tools
  • How to get more outbound sales
  • How to personalize outbound messages
  • How lead scoring improves conversion rates

Pillar pages help you demonstrate your expertise on specific topics. They build topical authority so that your brand appears in related search queries.

8. Keep learning about GEO

GEO is new and constantly changing. To stay ahead, you need to keep up with what's working and what's changing. Follow updates from Google, OpenAI, and Perplexity. You can also follow Expertise AI for practical tips on both generative engine optimization and conversion optimization. The better you understand AI engines, the greater your chances of winning the AI search game.