UTM Builder & Validator
Build clean campaign URLs and validate existing UTM parameters.
Validate an Existing Campaign URL
Paste your full campaign link to instantly parse and check its parameters.
Build a New URL
Normalize values to lowercase to prevent split attribution (recommended).
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Track every campaign accurately
Clean UTMs mean clean attribution. Build and validate in seconds.
Free UTM Builder Tool - Create Trackable Campaign Links Instantly
UTM parameters help you track where your website visitors come from. Our free builder creates properly formatted campaign URLs and validates existing ones to ensure accurate attribution in your analytics tools.
Why Campaign Tracking Matters for Your Marketing
Without proper UTM tracking, you can't tell which marketing campaigns are actually driving results. UTM parameters help you understand which channels, sources, and campaigns bring the most valuable traffic to your website. This data is crucial for making informed decisions about where to invest your marketing budget.
What Our UTM Validator Checks
We validate all the essential UTM parameters like source, medium, campaign, term, and content. Our tool checks for proper URL encoding, ensures parameters are formatted correctly, and validates that your URLs will work across different platforms and browsers.
UTM Tracking Best Practices
Create effective UTM tracking by using consistent naming conventions across your team, avoiding special characters that can break tracking, and always including both the source (where traffic comes from) and medium (how it gets to you) parameters. This ensures your analytics data remains clean and useful.
Common UTM Problems We Help Solve
We help fix the most frustrating UTM tracking issues: parameters that conflict with each other, URLs that aren't properly encoded, missing information that breaks tracking, and inconsistent naming that makes your data hard to analyze. Our validator catches these problems before they affect your campaign performance.
Advanced Campaign Tracking Features
Our tool includes helpful features for managing larger campaigns, like the ability to process multiple URLs at once and pre-built templates for common campaign types. We also ensure your UTM parameters work correctly with Google Analytics and other major tracking platforms.
Campaign Tracking Examples
See how UTM parameters work in real scenarios: track your email newsletter campaigns, monitor social media ad performance, measure PPC campaign effectiveness, and understand how your content marketing drives traffic. Each campaign type has its own best practices for parameter setup.
How to Use the UTM Builder & Validator
Choose between two ways to use our tool: either paste an existing URL to check if its UTM parameters are properly formatted, or use our builder interface to create a new campaign URL from scratch. Fill in your campaign details and get a properly formatted, trackable link ready to share.
How Campaign Tracking Fits Your Marketing Strategy
Campaign tracking is essential for understanding what's working in your marketing. With proper UTM setup, you can see exactly which campaigns bring the most visitors, which channels convert best, and where your marketing budget is most effectively spent. This data helps you make smarter decisions about future campaigns.
Turn Campaign Tracking into Customer Conversations with Expertise.ai
You've set up sophisticated tracking to understand your marketing performance. Now let Expertise.ai's AI SDR agents take that data and turn it into real business results. Our intelligent AI engages your website visitors, qualifies prospects based on their interests, and nurtures relationships with personalized conversations. This creates a complete system where your tracking tells you what's working, and our AI agents convert those insights into customers.