Visitor Identification

See who’s visitingyour website

Expertise identifies the companies behind your website traffic, matches them to your ideal customer profiles and suggests the right people to contact at each one.

Book a demo
Circuit ElectricGuttergloveSwimminglySafeCheckBigBuyHolistiplanDavid Sklar & AssociatesAnChain.AISolimar401GOStoneXNaturgy

and 300+ other enterprises

How it works

From anonymous visitto the right conversation

  1. 01

    Identify

    Recognizes the company behind a visit, with the pages viewed and where the visit came from.

  2. 02

    Match

    Checks the company against your ICPs, written in plain language, and your target accounts.

  3. 03

    Suggest

    Suggests people at that company who match the job titles you choose, checked to still work there.

  4. 04

    Follow up

    For leads who share their details, Expertise drafts a personal email you approve and send from your inbox.

Features

Everything sales needsto act on a visit

BSomeone from Bluepeak LogisticsLogistics · 1,900 employees
Suggested contacts at this company
Not the person who visited
  • MRMaya RiveraVP of Sales
  • JTJames TanHead of Revenue Operations
  • AKAlex KimDirector of Marketing

Suggested contacts

See which companies visit your site, plus the right people to contact at each one. Choose the job titles to include or exclude. Every suggested contact is checked to still work there and is clearly marked as not the person who visited.

LeadsAuto identified visitors
DRDana ReyesNorthwind LabsMeeting booked
First visit
Origin
Paid search
Referrer
google.com
Campaign
q4-brand
Device
Desktop

Visit tracking

People who share their details land in Leads, and companies Expertise identifies on its own go to Auto identified visitors. Each lead shows where its first and latest visits came from, with UTM details, referrer and device, plus badges for existing customers and booked meetings.

Ideal customer profiles
  • Mid-market SaaSB2B software companies with 200 to 2,000 employees that sell to sales teams.
  • Enterprise logisticsFreight and logistics companies in North America with over 1,000 employees.
Target company domains248 uploaded

ICP matching

Describe each ideal customer profile in plain language and set up several. Every lead is matched and labelled, you can filter by ICP, and a CSV of target company domains puts your named accounts first.

AIDraft for Dana Reyes
Subject: Routing leads by territory

Hi Dana, you asked our agent how territory routing works with HubSpot. Happy to show you how Northwind could set it up in a 20-minute call.

Approve & sendEdit

Custom outreach

AI-drafted follow-up emails, personalized to each lead and sent from your own inbox after you approve them. Choose Send custom outreach on a lead and Expertise Assist writes the draft from what they did on your site.

Cancellation rules
Skip identification on these pages
  • /login
  • app.yourcompany.com
Credits1,240 of 2,000 used

Credit controls

Cancellation rules skip identification when a visitor heads to pages like your login or app, so credits go to new prospects. The credits meter shows usage for the billing period.

Customers

Why teams choose Expertise

“We saw an 84% lift in chat-to-lead conversion rate. Almost overnight, the agent connected us with real prospects.”
“Expertise AI was actually better than the HubSpot chatbot, at a lower cost. It uncovered demand we couldn’t see.”
“We captured so many leads that we otherwise wouldn’t have without the bot.”
“What this tool did for us is give us an opportunity to not only catch visitors’ chats, but also to let them book appointments directly inside.”
“It’s not just about leads. It’s about credibility, trust, and giving people real answers when they need them.”
“Expertise AI is literally so easy to set up; they could not have picked a better name for it. We were capturing leads within 30 minutes.”

Privacy built into every identification

Know which companies are interested without unmasking the people browsing.

AICPA SOCGDPRCCPAHIPAA
Visit the Trust Center
  • Company-level identification

    Visits are matched to companies, not to the person browsing.

  • Clearly labelled contacts

    Suggested contacts are marked as not the person who visited.

  • Consent by region

    Visitor tracking follows the consent rules for each visitor's region.

  • Pages you rule out

    Identification is skipped for visitors who go to the pages you choose, like your login.

  • Certified and compliant

    SOC 2 Type II and SOC 3 audited annually, with GDPR, CCPA and HIPAA compliance.

  • Encrypted and access-controlled

    Customer data is encrypted, with strict access controls on who can see it.

Questions about visitor identification

Expertise visitor identification shows which companies visit your website, matches them to your ideal customer profiles and suggests the right people to contact at each one, so sales can follow up with accounts that are already researching you.

Expertise matches a visitor's IP address to the company it belongs to using business data providers, then adds the pages they viewed, where the visit came from and their device. It identifies the company, not the individual visitor.

You choose the job titles to include or exclude, and Expertise suggests people at each company who match. Each suggested contact is checked to still work at that company.

Expertise drafts personalized follow-up emails for leads who share their details. Choose Send custom outreach on a lead, review the draft in Expertise Assist and send it from your own inbox. Nothing is sent without your approval.

Describe each ideal customer profile in plain language and set up several. Expertise matches and labels every lead against them, you can filter your lists by ICP, and a CSV of target company domains prioritizes your named accounts.

Set cancellation rules that skip identification when a visitor goes to pages like your login, and track usage for each billing period on the credits meter. Visitor identification credits for each plan are listed on the pricing page. See plans and credits.

Yes. Expertise identifies visitors at company level, follows each visitor's regional consent rules, and is SOC 2 Type II audited with GDPR and CCPA compliance. When visitor identification is on, Expertise stores visitor IP addresses and the names and work emails of suggested contacts. Read our privacy policy.

Your best accounts are already on your site

See which companies are researching you and who to contact, then follow up while the interest is fresh.