Website Sales

An AI sales agentfor every website visitor

Expertise talks to every buyer on your site by chat, voice or video. It answers their questions, qualifies them and books the meeting, then saves everything to your CRM.

Book a demo
Live conversationsSignalsRoutingnorthwind.comLIVE
Conversation/pricing · 2:14 PM
SC
How do you route website leads into HubSpot or Salesforce? We're comparing options for Q3.
Native sync: contacts, deals, and the full conversation land in HubSpot or Salesforce automatically. Want pricing for your team size?
SC
Yes, around 40 reps. Implementation timeline matters too.
Meeting booked · Thu 2:30 PM with Dana R.
Visitor is typing…AI ACTIVE
Signal & actions
SC
Sarah Chen
Dir. Demand Gen · Northwind Labs · 3rd visit
IDENTIFIED
ICP Fit92/100
ReadinessHigh · route to AE
Rep pinged in Slack
While Sarah is still on the site
SENT
Synced to HubSpot
Contact, company & full conversation attached
DONE
Follow-up drafted
Waiting in Dana's approval queue
QUEUED
SESSION #4,182FIRST RESPONSE 0.8S142 CONVERSATIONS THIS WEEKCRM CONNECTED

Trusted by revenue teams at

Circuit ElectricGuttergloveSwimminglySafeCheckBigBuyHolistiplanDavid Sklar & AssociatesAnChain.AISolimar401GOStoneXNaturgy

and 300+ other enterprises

+84%

chat-to-lead conversion

AnChain.AI
2.7×

more leads at 90% lower cost

Holistiplan
9×

pipeline ROI in 6 months

David Sklar
30–40%

of all leads generated by AI

GIC-GREEN
How it works

From website visit to pipeline actionin minutes

  1. 01

    Engage

    Greets every visitor by chat, voice or video and answers from your approved content.

  2. 02

    Identify

    Recognizes the company behind the visit and captures who the buyer is as they talk.

  3. 03

    Qualify

    Asks the questions your reps would ask and checks fit against your ICP.

  4. 04

    Route and book

    Books ready buyers on the right rep's calendar, or brings the rep into the chat live.

  5. 05

    Follow up

    Saves the conversation to your CRM and follows up when a visitor goes quiet.

Features

Turn every visit intoa sales conversation

Video avatar · 0:42

“Oui, nous pouvons organiser une démo avec votre équipe jeudi.”

EnglishFrançaisEspañolDeutsch+170

Chat, voice and video

Buyers talk to your agent the way they like: typing, speaking, or face to face with a video avatar, in 175+ languages.

Know who's visiting

See the company behind each visit, the pages they read and where they came from, and start the conversation with that context.

Enterprise inboundActive
  1. 1When a visitor from a company with 200+ employees asks about pricing
  2. 2Ask about team size, timeline and current CRM
  3. 3Route North America to Dana R., Europe to Luca M.
  4. 4Otherwise, offer the self-serve plan
NL
Northwind Labs → Dana R.
North America · 1,200 employees · Enterprise AE
Routed

Qualify and route

Write your qualification rules in plain language. The agent asks the right questions and routes each buyer by territory, industry or company size.

AI

Here are a few times with Dana, your account executive.

Thu 10:00Thu 11:30Thu 2:30Fri 9:00Fri 1:00Fri 3:30
Meeting booked · Thu 2:30 PM with Dana R.
Synced to HubSpot with the pages they read

Meetings booked in chat

When a buyer is ready, the agent opens the right rep's calendar inside the conversation, and the meeting syncs to your CRM.

Reps step in live

When intent peaks or a visitor asks for a person, the right rep gets a Slack alert and joins the chat with the full conversation.

Personalized microsites

The agent builds a page for each buyer inside the chat, with the content, calculators and calendar they need for the next step.

Control

Stay in charge ofyour AI agent

Decide what the agent says, who it talks to and when a person takes over.

  • Guardrails

    Set topics, tone and limits. Answers come only from the content you approve.

  • Instruct it in chat

    Change how the agent behaves by telling it in plain language, with no rebuild.

  • Knowledge gaps

    See the questions it couldn't answer, grouped by theme, and fill them from your dashboard.

  • Always current

    The agent retrains on your website and documents every week.

Customers

Why teams choose Expertise

“We saw an 84% lift in chat-to-lead conversion rate. Almost overnight, the agent connected us with real prospects.”
“Expertise AI was actually better than the HubSpot chatbot, at a lower cost. It uncovered demand we couldn’t see.”
“We captured so many leads that we otherwise wouldn’t have without the bot.”
“What this tool did for us is give us an opportunity to not only catch visitors’ chats, but also to let them book appointments directly inside.”
“It’s not just about leads. It’s about credibility, trust, and giving people real answers when they need them.”
“Expertise AI is literally so easy to set up; they could not have picked a better name for it. We were capturing leads within 30 minutes.”
Why we win

Chatbots answer.Expertise sells.

Answers FAQs

Runs real, multi-step buying conversations

Collects a lead if you're lucky

Qualifies every visitor against your ICP

Breaks when the buyer goes off script

Answers anything from your approved content

Text only, in one language

Chat, voice and video avatar in 175+ languages

Leaves your team a transcript

Books the meeting and syncs it to your CRM

AnChain.AI Increases Conversion by 84%

AnChain.AI had high-intent traffic, but low visibility.
Expertise AI turned chats and page intent into daily, actionable leads

+84%

Conversion lift

85%

Faster first touch

492

Qualified signals in 6 months

“Before Expertise AI, we knew our website wasn't engaging the right audience. Almost overnight, the AI agent and email summaries transformed that, helping us connect with real prospects and drive greater impact for our products.”

Victor Fang

CEO, AnChain.AI

Victor Fang

SafeCheck Increases Corporate Leads by 50%

SafeCheck needed to improve customer experience without adding headcount or increasing software spend.
Expertise AI now handles the majority of support inquiries and drives measurable lead increase

50%

Increase in corporate leads

80%+

Queries resolved by AI

60 days

To measurable impact

“Within the first week, our support person said: this is too good.”

Domenic Pedulla

President, SafeCheck

Holistiplan: 2.7× More Leads, 90% Lower Cost

Holistiplan needed new ways to capture and convert website visitors without disrupting sales or adding operational risk.
Expertise AI delivered visitor identification and an always-on acquisition channel at 90% lower cost

2.7x

More leads

90%

Lower cost

543

Visitor leads captured

“We captured so many leads that we otherwise wouldn't have without the bot.”

Renan Ronchi

Lifecycle Marketing Manager, Holistiplan

Renan Ronchi

David Sklar Generates 5× ROI After Hours

David Sklar & Associates needed to capture high-intent visitors outside business hours and convert them into consultations.
20% of AI conversations converted into booked meetings; 9x ROI in pipeline within 6 months

20%

Conversations → consultations

24%

Consultations → signed engagements

9x

ROI in 6 months

“What this tool did for us is give us an opportunity to not only catch visitors' chats, but also to let them book appointments directly inside.”

Archit Gupta

Operations Coordinator, David Sklar & Associates

Archit Gupta

GIC-GREEN Generates 30–40% of Leads with AI

GIC-GREEN relied on forms, phone, and live chat. Reps missed chats, replied too slowly, and support was only available during business hours.
Expertise AI now drives the largest volume of leads, the highest lead value, and the strongest win rate of any channel

#1

Lead channel by volume & win rate

30–40%

Of all leads from Expertise AI

3

Languages supported

“Customers literally say, Jeni was so helpful. That's the AI. That's how good this is.”

Srdjan

GIC-GREEN

Srdjan

How 401GO Uncovered Hidden Customer Demand

401GO needed better visibility into customer intent while reducing repetitive support.
Expertise AI uncovered hidden demand and enabled HubSpot-native pipeline workflows

“What I was pleasantly surprised to find is that Expertise AI was actually better than the HubSpot chatbot at a lower cost.”

Jared Twitchell

VP of Digital Enablement, 401GO

Jared Twitchell
Integrations

Works with your stack

Expertise is the #1 AI chatbot on the HubSpot Marketplace and syncs contacts, transcripts and booked meetings to HubSpot, with no Salesforce required. Alert reps in Slack, book on their calendars, and connect Salesforce, Marketo and LeanData on Enterprise.

The platform

One platform for sales, support and custom workflows

Website sales is one part of Expertise. The same platform runs AI agents for customer support and custom workflows, under one roof.

Sales

Website sales, visitor identification, outreach and follow-up.

Customer support

Agents that answer, resolve and route across chat and phone.

Custom workflows

Build and run agents for any GTM or operations task.

Enterprise-grade security on every conversation

Control what the agent can say, what it collects and where your data lives.

AICPA SOCGDPRCCPAHIPAA
Visit the Trust Center
  • Certified and compliant

    SOC 2 Type II and SOC 3 audited annually, with GDPR, CCPA and HIPAA compliance.

  • Approved content only

    Answers come from the website pages, documents and Q&A you approve. Nothing else.

  • Consent by region

    Visitor tracking follows the consent rules for each visitor's region.

  • Encrypted and access-controlled

    Customer data is encrypted, with strict access controls on who can see it.

  • Your region, your hosting

    Data hosting in Canada or the US, and dedicated hosting on Enterprise.

  • Single sign-on

    SAML single sign-on for your team on the Enterprise plan.

  • Retention you set

    Custom data retention on Enterprise, so conversations are kept only as long as you need.

  • Always a path to a person

    Visitors can reach your team at any point, with the conversation passed along.

Frequently Asked Questions

Expertise is an AI sales agent for your website. It talks to visitors in real time by chat, voice or video, answers their questions, identifies who they are, qualifies them, and routes ready buyers to your sales team with the full conversation saved in your CRM.

A chatbot answers FAQs. Expertise runs multi-step buying conversations, qualifies buyers against your ideal customer profile, and turns each conversation into CRM action: routing, rep alerts, booked meetings and follow-up.

Yes. Expertise visitor identification shows the company behind a website visit, the pages they read and where they came from, and adds the buyer's own details once they share them in the conversation.

Expertise asks the qualifying questions you set in plain-language playbooks, checks each buyer against your ideal customer profile, and routes them to the right rep by territory, industry or company size, with the conversation attached to the CRM record.

Yes. When a buyer is ready, Expertise opens your team's calendar inside the chat and books the meeting with the right rep, so ready buyers don't wait for a follow-up email.

Yes. When intent peaks or a visitor asks for a person, Expertise alerts the right rep in Slack with the buyer's ICP score, and the rep joins the live chat with the full conversation in front of them.

Yes. Visitors can type, talk by voice, or speak face to face with a lip-synced video avatar, in 175+ languages. Voice and video are available on paid plans.

Yes. Expertise is the #1 AI chatbot on the HubSpot Marketplace and syncs contacts, transcripts and booked meetings to HubSpot, with no Salesforce required. Salesforce, Marketo and LeanData connect on the Enterprise plan.

Most teams go live the same day. Expertise trains on your website and documents, you set your playbooks in plain language, and you add one snippet to your site.

Drift is being retired. Expertise rebuilds your Drift playbooks and routing with you before you switch anything off, and adds visitor identification and voice along the way. See how Expertise compares to Drift.

If your website earns attention, it should create pipeline

Expertise wins the conversation while the buyer is there, then turns it into pipeline your team can act on.