Account Health Audit
Use this skill when you need an on-demand health check of a trial or customer account before a renewal conversation, when adoption looks shaky, or when a champion goes quiet. It audits use-case fit, lead scoring, alerting, messaging, and user adoption from real data, then produces an evidence-only report with concrete interventions. Do not use for a general account plan or a pipeline-wide audit.
Sample result
Run live demo
Audit account health before renewal| Audit Domain | Status | Key Evidence | Recommended Action | |
|---|---|---|---|---|
| 1 | Use-Case Fit | At Risk | Visitor-ID workflow stagnant with 0 executions in last 12 days | Schedule workflow re-alignment session with Oskar Costa |
| 2 | Lead Scoring | Failed | 14 of 32 ICP-qualified accounts tagged in CRM (56% tag drop rate) | Wire secondary enrichment sequences into primary scoring engine |
| 3 | Alerting Coverage | Warning | Top-tier intent alerts route to unmonitored channel; no draft outreach | Rebuild Slack notification payload with contextual lead details |
| 4 | Messaging Architecture | Critical | Voice layer unconfigured; 0 saved message examples across active reps | Consolidate brand tone rules and upload 5 approved sample emails |
| 5 | User Adoption | Declining | Monthly active users down 35%; primary champion login quiet for 14 days | Conduct executive sponsor check-in and re-onboard junior analysts |
Example run
“Run an on-demand account health audit for Everton Group ahead of our Q4 renewal sync with Oskar Costa.”
Everton Group ($120,000 ARR, Q4 renewal in 45 days). Primary contact: Oskar Costa (VP of Analytics).
Visitor-ID workflow has 0 executions in 12 days. Scoring audit: 14 of 32 qualified accounts tagged in CRM (56% drop rate).
Top-tier intent alerts routing to unmonitored channel with no outreach context or draft messaging attached.
Monthly active users dropped 35% MoM. Oskar Costa has not logged in for 14 days.
Everton Group — Account Health Audit & Risk Diagnosis
More in Customer Retention
- Sample resultDraft CSM onboarding brief
Evaluation Criterion Risk Level Finding & Source Evidence Contracted vs Verbal Scope 🔴 High Risk Demo promised NetSuite sync in 14 days; signed SOW Section 2 explicitly limits scope to Snowflake. Success Criteria Defined 🟡 Medium Risk Leilani Novak wants executive reporting live by Q3, but quantitative SLA benchmarks remain unstated. Buying Committee Alignment 🟢 Low Risk Leilani Novak (VP Analytics) and CDO fully engaged; champion is primary end-user administrator. Discount & Commercial Terms 🟢 Low Risk Standard 10% annual commitment discount applied; payment terms standard net-30. Turn a closed-won HubSpot deal into the onboarding brief the CSM actually needs: contracted and implied commitments, buying committee map, buyer pain and success criteria, handoff risk with reasons, and a concrete 30-day plan. Use when a deal closes, onboarding or kickoff is being prepared, someone asks what was actually sold, or a sales-to-CS handoff needs reconstruction. If run without a deal or account, start by finding the 3 most recently closed-won deals and ask which one to process. HubSpot only. Do not use for Salesforce or other CRMs, generic deal reviews, or post-sale work without a closed-won handoff context.
- Sample resultRank accounts by renewal risk
Account ACV & Renewal 4-Axis Risk Score & Tier Cedar Freight $85,000 · 48 days Red (E:2, H:1, A:unavail, C:2) Kinetix Workspaces $120,000 · 62 days Yellow (E:2, H:3, A:2, C:1) Crestview Interiors $64,000 · 81 days Green (E:3, H:3, A:3, C:3) Run a weekly or ad hoc 90-day renewal-risk sweep in HubSpot, tier every renewal by engagement, health, adoption, and commercial risk, show the reasons behind every score and tier, sort by ARR at risk, draft the specific play and outreach, and roll up the weighted forecast. Use when asked “which renewals are at risk?”, “run the weekly retention sweep”, “what is at risk for renewal?”, or for churn risk, NRR, retention forecasting, renewal prep, QBR or board retention prep. Do not use for general pipeline hygiene or non-HubSpot CRM workflows.
- Sample resultRenewal book risk summary
Account Renewal ARR Health Grade Juno Group $185,000 RED Arctic Dynamics $140,000 RED FrigoTrans Global $155,000 AMBER Polar Bear Logistics $95,000 AMBER CryoExpress NV $75,000 GREEN A fast, free reality check on the renewal book. Use when a user asks "how healthy are my renewals", "reality check my renewal number", "quick renewal check", "are we going to hit our renewal forecast", "how much renewal ARR is actually at risk", or before any forecast or pipeline call. Counts the renewals in the window, totals the ARR at stake, and flags the accounts nobody is actually talking to, with a RED / AMBER / GREEN topline. Light and read-only by design: it does not diagnose root causes, build save plans, or draft outreach. That deeper work belongs to Renewal Risk Sweep. Not for new-business pipeline and not for accounts that already churned.
