Signal Truth Layer
Use when a raw company event or intent spike needs to be interpreted before anyone routes it, scores it, or writes outreach. It separates what the signal proves from what it only suggests. Not for automatically sending outreach or treating third-party intent as buying intent.
Sample result
Run live demo
Audit buyer intent signals| Evaluation Dimension | Verdict / Grade | Observed Evidence & Reasoning | |
|---|---|---|---|
| 1 | Observed Fact | Verified | Dovetail posted 4 job openings for Lead Clinical Coordinators across 2 new regional practice sites. |
| 2 | Signal Strength | High | Physical clinic expansion creates direct multi-site intake scheduling and EHR integration complexity. |
| 3 | Confidence Level | Medium | Expansion is explicit; exact workflow friction remains inferred until confirmed in initial discovery. |
| 4 | Why-Now Trigger | Concrete | Target launch date of October 1st for new locations requires intake workflows operational prior to opening. |
| 5 | What NOT to Assume | Caution | Do not assume a full EHR replacement; focus on intake overlay and multi-clinic scheduling coordination. |
Example run
“Can you run a signal truth evaluation on Dovetail Cooperative? We saw intent activity and want to verify what the data proves versus what we're assuming before reaching out to Ronan Cardenas.”
Located account Dovetail Cooperative with primary contact Ronan Cardenas (rcardenas@dovetailcoop.org).
Confirmed 4 job postings for Lead Clinical Coordinators across 2 new regional practice sites with a targeted launch date of October 1st.
Signal Truth Audit: Dovetail Cooperative Intent Signal
More in Target Account Signals
- Sample resultBuild an intent signal playbook
Signal Family & Trigger Event Detection Tool / Source Intent Tier Cold-storage facility expansion announcement Exa.ai Web Monitor Tier 1 (High) Hiring Director of Temperature Compliance Clay + Apify Scraper Tier 1 (High) Rivet Industries IP visiting pricing page 3+ times RB2B Web Intent Tier 2 (Medium) New VP of Supply Chain onboarded within 90 days Deepline / LinkedIn API Tier 2 (Medium) Use when the user asks for buying signals, intent signals, trigger events, account prioritization by intent, or how to tell which accounts are ready to buy. Guides them through selecting observable signals, mapping tools and sources, validating uncertain choices against real companies, and building a tiered signal-stacking playbook. Not for general ICP definition, contact enrichment, or drafting outreach without intent research.
- Sample resultBuild an ABM retargeting matrix
Segment / Role Channel Mix Freq Cap Pricing Engagers (Callum Vasquez - VP Ops) LinkedIn Ads + Email + BDR 4x / week Case Study Viewers (Dispatch Team) LinkedIn Display + Meta 3x / week Demo Abandoners (IT / Carrier Tech) LinkedIn InMail + Direct Mail 2x / month Dormant Contacts (Procurement) Google Display (RLSA) 1x / week Use when building ABM retargeting, including engaged-account segmentation, frequency management, and coordinated ads, email, BDR outreach, and direct mail. Not for generic B2C display retargeting.
- Sample resultBuild an ABM account scorecard
Account Journey Stage Target Benchmark Cohort Actuals (50 Accounts) Account Coverage >70% match rate 84% (42 matched accounts) Awareness to Engagement 30% conversion 46% (23 accounts >5 clicks) Engaged to Pipeline 20% conversion 26% (6 opps created) Pipeline per Spend >$10.00 / $1 spent $14.20 / $1 spent W-Shaped Attribution >60% mktg influence 68% total credit Use this skill when measuring ABM success, including account-stage metrics instead of lead metrics, attribution models, ROI formulas, benchmarks, reporting cadence, and optimization decisions. Not for lead-generation funnel measurement that is not account based.
